Service Excellence by Customer Centric
  • ปัจจัยทางการตลาด พฤติกรรมผู้บริโภค คุณภาพการให้บริการ

    More / Max / Miracle

    Tooth = Customer
    Gum = Colleague

    Service Quality : Customer Experience Management (SQ : CEM)
    1. Customer Satisfaction
    2. Customer Relationship
    3. Customer Retention
    4. Customer Loyalty

    Customer C-E-N-T-R-I-C Concept

    • Courtesy
    • Enthusiasm
    • Never say no to do something for customer
    • Trust
    • Respect
    • Intelligence
    • Commitment
    HI - V.I.P.
    • Heterogeneous
    • Intangible
    • Variable
    • Inseparable
    • Periodable


    สำรวจความต้องการลูกค้า: กลยุทธ์สร้างความพึงพอใจ

    Customer Complaint Management: Turn Complaint to Organizational Competitiveness

    A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. - Mahatma Gandhi

    Your most unhappy customers are your greatest source of learning. - Bill Gates

    We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. - Jeff Bezos

    Know what your customers want most and what your company does best. Focus on where those two meet. - Kevin Stirtz

    Make the customer the hero of your story. - Ann Handley

    Don't find customers for your products, find products for your customers. - Seth Godin

    Be genuine. Be remarkable. Be worth connecting with. - Seth Godin

    Do what you do so well that they will want to see it again and bring their friends. - Walt Disney

    Stop selling. Start helping. - Zig Ziglar

    There are no traffic jams along the extra mile. - Roger Staubach

    Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves. - Steve Jobs

    Customers don't expect you to be perfect. They do expect you to fix things when they go wrong. - Donald Porter

    The customer's perception is your reality. - Kate Zabriskie

    Customer service is not a department, it's everyone's job. - Anonymous

    Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them. - Kevin Stirtz

    If you make a sale, you can make a living. If you make an investment of time and good service, you can make a fortune. - Jim Rohn

    Make every interaction count, even the small ones. They are all relevant. - Shep Hyken

    Cr: A.Pornthep